IndependentBaseball.net

The Lake Erie Crushers, in recent weeks, have made national headlines by piggy-backing on the LeBron James free agent story.  They offered him a contract and then they had a promotion to keep LeBron in Cleveland.

What is interesting is how the team management thinks about promotions and what is considered successful.  Here is the article:

• http://chronicle.northcoastnow.com/2010/07/01/crushers-smoother-operators-on-and-off-the-field/

The mention of the “viral marketing” nature of the promotion is powerful, as it shows that independent baseball teams can get national attention.  It also discusses their phone call meetings and how promotions can be constructed quickly.

The only question is how an independent baseball team and front office, which has proven that it can get national attention by promotions around a hot topic, can translate that into something which receives the same (or even more) attention AND is focused on the on-field talent.  The goal would be for a large, national audience to care about the specific team (or league) because something of interest is worth their time to pay attention and follow.

If you have ideas on how the same type of publicity could be directed to the on-field action then you are welcome to leave your comments on this post.

Resources for those involved with baseball at any level:

If you, or someone you know, is a youth baseball parent and frustrated with the experience then click here: Youth Baseball Parents

If you, or someone you, want guidance from actual independent minor league baseball executives on how to succeed in the independent minor leagues then click here: Independent Baseball Advice Interviews

If you simply want to find out about independent minor league baseball tryouts then click here: Independent Minor League Baseball Tryouts Notification List

If you, or someone you care about, want to improve the mental game of baseball then click here: Improving Your Baseball Mental Game

If you, or someone you know, need to improve your 60 yard dash time then click here: Click Here

Click this link if you, or someone you know, need baseball equipment which occasionally is on sale and/or offers free shipping (check the site for any such incentives):

Here is an article about a unique and fun way that the Lake Erie Crushers of the Frontier League are using social media:

• http://www.oursportscentral.com/services/releases/?id=3974272

Hopefully this is not their only tactic, and that social media (in fun uses) becomes a staple of the independent minor league baseball industry.

Resources for those involved with baseball at any level:

If you, or someone you know, is a youth baseball parent and frustrated with the experience then click here: Youth Baseball Parents

If you, or someone you, want guidance from actual independent minor league baseball executives on how to succeed in the independent minor leagues then click here: Independent Baseball Advice Interviews

If you simply want to find out about independent minor league baseball tryouts then click here: Independent Minor League Baseball Tryouts Notification List

If you, or someone you care about, want to improve the mental game of baseball then click here: Improving Your Baseball Mental Game

If you, or someone you know, need to improve your 60 yard dash time then click here: Click Here

Click this link if you, or someone you know, need baseball equipment which occasionally is on sale and/or offers free shipping (check the site for any such incentives):

Earlier today, IndependentBaseball.net received a press release from ESPN which reads as follows:

ESPN’s award-winning primetime newsmagazine E:60
will feature the heartwarming story of a minor league baseball
player who brightened the lives of some senior citizens in the episode
airing Tuesday, Oct. 27, at 7 p.m. ET. The program, which launched in
October 2007, combines investigative reporting, in-depth profiles of
intriguing sports personalities and features on emerging star athletes.
These stories are presented in a fresh and innovative format that
incorporates producer/correspondent meetings.

Like many young men, Josh Faiola is chasing his dream of one day playing
Major League Baseball. After his release from the Baltimore Orioles
organization this spring, Faiola caught on with the Lake Erie Crushers
(Avon, Ohio) of the independent Frontier League. Because the league’s
players are paid so little, most players live with local host families
who volunteer to take a player into their home for the summer. But
Faiola’s found a different kind of host family – an assisted living
facility with 28 senior citizens with an average age of 83. E:60 follows
Faiola and the residents of the facility through the summer, documenting
one young man chasing his baseball dream, and the effect that dream had
on his new family of surrogate grandparents.